{"id":566,"date":"2026-06-23T17:12:52","date_gmt":"2026-06-23T17:12:52","guid":{"rendered":"https:\/\/relocationacrossamerica.com\/?p=566"},"modified":"2026-06-23T17:12:52","modified_gmt":"2026-06-23T17:12:52","slug":"googles-investment-in-ai-tools-for-a24-sparks-backlash","status":"publish","type":"post","link":"https:\/\/relocationacrossamerica.com\/?p=566","title":{"rendered":"Google\u2019s investment in AI tools for A24 sparks backlash"},"content":{"rendered":"
\n

There comes a time in every movie-lover\u2019s life when they must acknowledge that no film studio is their ally. I learned this the hard way growing up on a steady Miramax diet, only to realize all of my favorite movies will forever carry a distinctly Weinstein-ian slime. Now, it\u2019s the new generation\u2019s turn to grapple with the dissonance between art and commerce \u2014 and all of the cryptic agendas in the middle \u2014 as Google invests $75 million in A24 to pioneer new AI filmmaking technologies.<\/p>\n

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As reported by the Wall Street Journal, Google\u2019s DeepMind AI initiative will work with the cinephile\u2019s favored studio to develop AI tools intended to streamline the filmmaking process. In short: The deal\u2019s all about workflows, like storyboarding and tech specs. The investment does not give Google access to A24\u2019s data or content library.<\/p>\n

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Still, fans of A24\u2019s output are unnerved by the foray into AI, believing the deal is antithetical to the trendy studio\u2019s creative-first marketing. A24 has positioned itself as the film industry\u2019s rebel, funding new and emerging talents producing thought-provoking ideas. Kane Parsons, the hot new director behind A24\u2019s \u201cBackrooms,\u201d has even called AI \u201ccultural rot.\u201d The branding has worked wonders for the studio\u2019s reputation, leading diehard loyalists to conflate the production-and-distribution company with the art it finances \u2014 resulting in capsule collections of merch flying off the digital shelves. And though the investment may disappoint, it\u2019s a critical reminder that studios, even independent ones, will always prioritize their bottom line over the consumer\u2019s interest.<\/p>\n

Read more Trump\u2019s MAGA brand is fading \u2014 and that makes it dangerous<\/a><\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

Google’s investment in AI tools for A24 sparks backlash<\/p>\n","protected":false},"author":1,"featured_media":565,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[318,79,319,847,26],"class_list":["post-566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","tag-a24","tag-ai","tag-backrooms","tag-google","tag-movies"],"yoast_head":"\nGoogle\u2019s investment in AI tools for A24 sparks backlash - Relocation Across America<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/relocationacrossamerica.com\/?p=566\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google\u2019s investment in AI tools for A24 sparks backlash - Relocation Across America\" \/>\n<meta property=\"og:description\" content=\"Google's investment in AI tools for A24 sparks backlash\" \/>\n<meta property=\"og:url\" content=\"https:\/\/relocationacrossamerica.com\/?p=566\" \/>\n<meta property=\"og:site_name\" content=\"Relocation Across America\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-23T17:12:52+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/relocationacrossamerica.com\\\/?p=566#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/relocationacrossamerica.com\\\/?p=566\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/relocationacrossamerica.com\\\/#\\\/schema\\\/person\\\/ba2572fa1a7a241291fdc36bdae80fcf\"},\"headline\":\"Google\u2019s investment in AI tools for A24 sparks backlash\",\"datePublished\":\"2026-06-23T17:12:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/relocationacrossamerica.com\\\/?p=566\"},\"wordCount\":310,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/relocationacrossamerica.com\\\/?p=566#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/relocationacrossamerica.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/2aff281e010c0ffd711c0b52b766323e.jpg\",\"keywords\":[\"A24\",\"AI\",\"Backrooms\",\"Google\",\"Movies\"],\"articleSection\":[\"Culture\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/relocationacrossamerica.com\\\/?p=566#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/relocationacrossamerica.com\\\/?p=566\",\"url\":\"https:\\\/\\\/relocationacrossamerica.com\\\/?p=566\",\"name\":\"Google\u2019s investment in AI tools for A24 sparks backlash - 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