{"id":811,"date":"2026-07-07T13:13:10","date_gmt":"2026-07-07T13:13:10","guid":{"rendered":"https:\/\/relocationacrossamerica.com\/?p=811"},"modified":"2026-07-07T13:13:10","modified_gmt":"2026-07-07T13:13:10","slug":"the-trademark-wars-of-influencer-culture","status":"publish","type":"post","link":"https:\/\/relocationacrossamerica.com\/?p=811","title":{"rendered":"The trademark wars of influencer culture"},"content":{"rendered":"
\n

If you\u2019re someone who likes to read and frequents places both online and IRL where other people who like to read tend to congregate, the phrase \u201cHot Girls Read\u201d has probably been on your radar at some point in the last couple of decades. It\u2019s existed at least since the late 2000s. I\u2019ve seen it on many products, in many different presentations \u2014 pink-glitter bubble letters on a sticker, loopy black cursive on a tote bag, industrial embroidery on a hat. \u201cHot Girls Read\u201d isn\u2019t a catchphrase from a movie or show. The designation \u201cHot Girl\u201d does, however, have a widely acknowledged point of origin. Megan Thee Stallion made it a thing with her 2019 hit \u201cHot Girl Summer,\u201d and in the wake of the song\u2019s ubiquity, the cultural vernacular was inundated with activities or concepts rizzed up with the addition of \u201cHot Girl\u201d: \u201cHot Girl Brunch,\u201d \u201cHot Girl Yoga,\u201d \u201cHot Girls Compost,\u201d \u201cHot Girls Stay Hydrated,\u201d \u201cHot Girls for Cuomo.\u201d<\/p>\n

Read more Trump resurrects oldest GOP scare tactic over democratic socialist wins<\/a><\/p>\n

\n

A growing number of self-described creatives wield legal protections, legitimate and non, as a cudgel against others.<\/p>\n<\/div>\n

As people began riffing on and iterating it (\u201cHot Girls Summer is Out. Rot Girl Winter is In,\u201d \u201cHot Girls Have IBS\u201d), \u201cHot Girls Read\u201d went from tongue-in-cheek to earnestly empowering; not unlike \u201cNevertheless, She Persisted\u201d and \u201cNasty Woman\u201d did. Searching the phrase on Etsy today yields thousands of products bearing the phrase, from T-shirts to window decals to letter-bead bracelets. (The even more specific \u201cHot Girls Read Books\u201d is presumably for those who don\u2019t want to be mistaken for reading tea leaves or reading the room or reading someone to filth.) So when Allie Rose Co., a small online business selling reading-related products like Kindle covers and bookmarks, announced in a June 2026 Instagram post that it had acquired the trademark for \u201cHot Girls Read,\u201d it wasn\u2019t well received by the sprawling online community that self-describes as \u201cbookish.\u201d<\/p>\n

This was in part because of the wording shop owner Allie Mitrovich used to make the announcement: \u201cHot Girls Read\u2122 is officially ours. 3ish years ago, after I started reading more consistently and finally started to love to read, I put HGR on some bookmarks and crews and the rest is freaking history.\u201d An Instagram story had the real kicker: \u201cI\u2019ve seen HGR on lots of items from other business\u2019 [sic] that follow me, so if that is you, please remove those listings from ur site as soon as possible! With love!\u201d This was shockingly unbookish behavior made worse by flabbergasting audacity. The condemnation was unanimous, and the backlash was immediate. Hours after Mitrovich\u2019s Instagram post went up, romantasy author Michele Khalil filed an official challenge to the trademark. Within a matter of days, Allie Rose Co. surrendered it.<\/p>\n

It used to be that you had to be household-name famous to make your name a trademark, as Kylie Jenner found out a while back when she discovered Kylie Minogue had beat her to it by 40 years. Matthew McConaughey trademarked his taffylike delivery of \u201cAlright alright alright.\u201d Former NFL star Tim Tebow registered the trademark for \u201cTebowing,\u201d the knee-down, head-bowed, fist-clenched posture he took when he prayed on the field. Guy Fieri secured the trademark for \u201cFlavortown\u201d for his lines of sauces and cookware. Paris Hilton, at the height of her notoriety, managed to trademark her catchphrase \u201cThat\u2019s Hot\u201d in categories including clothing, electronic devices and alcohol. Being a household name is no guarantee of a trademark, however: LeBron James found this out when he was unable to trademark \u201cTaco Tuesday.\u201d<\/p>\n

\n

What makes an influencer decide to trademark a phrase that people recognize as belonging to the internet? Plenty of members of bookish communities attribute it to plain old greed, but there\u2019s also something more: influencer brain.<\/p>\n<\/div>\n

That has changed in the time since online influencers have had IRL power. Had Mitrovich been a more seasoned member of the bookish community, she might have heard the cautionary tale of Faleena Hopkins, an author of a series of self-published romances with \u201cCocky\u201d in the
\ntitle. Hopkins registered the trademark in 2018 and began contacting authors who had also used the descriptor \u2014 and the list was long, because the cocky, arrogant hero is a romance trope. A number of authors retitled their books after receiving takedown notices. But when Hopkins began petitioning Amazon to stop selling any other titles that contain the word, she crossed a line.<\/p>\n

Both the Authors Guild and Romance Writers of America mounted legal challenges to Hopkins, arguing that \u201ccocky\u201d could not be associated with a single author. As Kayleigh Donaldson wrote at the time, \u201c[Hopkins\u2019] work is derivative of a popular romance trope, and works within the same parameters that many in the industry do, but she is positioning herself as wholly unique and everyone else in her path as copycats that she has a right to demand changes from.\u201d But Hopkins didn\u2019t have the name recognition to justify trademarking \u201cCocky.\u201d<\/p>\n

Neither Mitrovich nor Hopkins fits the profile of a trademark troll \u2014\u00a0 an individual who knowingly and fraudulently registers trademarks likely to be associated with legitimate businesses with the intent of using them to extort licensing fees and settlements from those entities. But they\u2019re part of a growing number of self-described creatives who wield legal protections, legitimate and non, as a cudgel against others.<\/p>\n

Read more This Florida Democrat is not afraid to fight for voting rights<\/a><\/p>\n

The bookish space, says Rebecca, 44, a bookseller, \u201cisn\u2019t perfectly aligned on everything. We don\u2019t all like the same authors or even the same genres. I don\u2019t think anyone expects that.\u201d She\u2019s been involved with a variety of online groups in reading fandoms since she was in high school, and believes much of the backlash against Allie Rose was from \u201cpeople who were genuinely sad that she didn\u2019t seem to get or care that she was undermining an internal trust in our fellow readers.\u201d These spaces are communities, and Mitrovich had betrayed an unspoken agreement to keep them that way.<\/p>\n

But why? What makes an influencer decide to trademark a phrase that people recognize as belonging to the internet? Plenty of members of bookish communities attribute it to plain old greed, but there\u2019s also something more: influencer brain, a pernicious strain of main-character complex. Influencer brain drives someone on Instagram to think It\u2019s hard to get an aesthetic selfie in a subway station because of all the passengers, and I should say so<\/em>. It makes a fitness influencer fail to see why running the NYC Marathon accompanied by a camera crew on e-bikes might be a problem for other runners. And it seems to increasingly exist among a demographic of young white women in feminine spaces (books, baking, exercise, beauty marketing, etc.) who, through a combination of algorithmic siloing and late-capitalism precarity, feel that they have a claim to existing culture.<\/p>\n

\n

\u201cAmerican capitalism has become so bad that many more people have been convinced that the way out is becoming a successful influencer, aggressively monetizing stuff that used to be blog posts or hobbies, and more likely to accuse other people of plagiarism or copyright infringement.\u201d<\/p>\n<\/div>\n

The trend was exemplified by the \u201cSad Beige Lawsuit\u201d filed in 2024 by an Amazon influencer who charged another Amazon influencer with stealing her signature style of wearing and decorating with minimalist shades of white and beige. And though the legal dispute, the first of its kind, resulted in a withdrawal, it\u2019s continuing to echo. Then there\u2019s the founder of \u201cHot Girl Walk,\u201d<\/span> Mia Lind, who trademarked the phrase for athletic wear and fitness training and promptly began taking legal action against walking clubs and events using the phrase, Spotify playlists bearing the name, and even personal trainers. When one Indiana walking club formerly using the hot-girl designation rebranded as \u201cHotwalk Indy,\u201d Lind filed for compensatory damages.<\/p>\n

After doing some research on Lind, a trademark lawyer who spoke to me on background revealed that Lind has filed 22 separate trademark applications for various iterations of the phrase, and clearly has money to throw at the process. \u201cIf her first application gets rejected, then she can file a slightly different one, and get a different examiner, and get it through. She\u2019s probably put about $100K into this process.\u201d <\/span>Trademarks, unlike copyrights or patents, are intellectual property that are not premised on creating value for whoever registers them; they\u2019re about protecting consumers. \u201cThe point of a trademark is that when a consumer sees a source designator\u201d \u2014 say, a can of Pepsi or a Pok\u00e9mon \u2014 \u201cthey know they can rely on it being what it purports to be.\u201d Since Lind trademarked Hot Girl Walk for exercise classes, says the lawyer, \u201cYou can\u2019t go and launch a yoga class that uses those exact three words. Rightly. But the mark shouldn\u2019t protect any of those words by themselves or in association with anything other than what that registration is for.<\/span>\u201d And yet Lind is shutting down free community walks that don\u2019t profit from the name \u201cHot Girl Walk\u201d<\/span> \u2014 is she counting on the mere threat of legal action to get her way?<\/p>\n

\u201cAmerican capitalism has become so bad that many more people have been convinced that the way out is becoming a successful influencer, aggressively monetizing stuff that used to be blog posts or hobbies, and more likely to accuse other people of plagiarism or copyright infringement,\u201d says Karen Ho, a business reporter and consultant. Two decades of job-market contraction, corporate consolidation, offshoring, automation, and shareholder primacy \u2014 along with the impacts of the Great Recession and the COVID pandemic \u2014 have fundamentally transformed the job market. The obsession with founders, meanwhile, has grown steadily stronger, fusing with the belief in personal-brand-as-business-model. If you aren\u2019t running a 24\/7 empire of yourself, are you even working?<\/p>\n

The result is that people now see shared pursuits \u2014 a weekly tennis game, a book club, a knitting circle \u2014 as potential products to claim and monetize. The activity is no longer about the people doing it, but about who can capitalize on it fastest or more successfully; the goal is not enjoyment or skill-building or creation, but about figuring out how to make money. And the more that people exist in algorithmic silos, the more likely they are to be convinced that they have a claim on things they don\u2019t. The microfame experienced by influencers whose days are spent in algorithmic silos is fragile. Actual celebrities who have begun trademarking their names and catchphrases do so because their careers are likely to be impacted by AI facsimiles of them. \u201cIt\u2019s not going to be enough to sit on the sidelines and make the moral plea that \u2018no, this is wrong!’\u201d as Matthew McConaughey said during a recent town hall on AI co-hosted by CNN and Variety\u2019s Town Hall. \u201cThere\u2019s too much money to be made.\u201d<\/p>\n

Read more Hegseth \u201cdefunded, impeded\u201d efforts to protect civilians, lawmakers say<\/a><\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

From “Hot Girl Walk” to “Hot Girls Read,” girlboss creators are weaponizing trademark law<\/p>\n","protected":false},"author":1,"featured_media":810,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[1138,4,1139,1140,1141,1142,1143,1144],"class_list":["post-811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","tag-booktok","tag-commentary","tag-hot-girl-food","tag-hot-girl-summer","tag-hot-girl-walk","tag-hot-girls-read","tag-influencer","tag-influencer-culture"],"yoast_head":"\nThe trademark wars of influencer culture - Relocation Across America<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/relocationacrossamerica.com\/?p=811\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The trademark wars of influencer culture - Relocation Across America\" \/>\n<meta property=\"og:description\" content=\"From "Hot Girl Walk" to "Hot Girls Read," girlboss creators are weaponizing trademark law\" \/>\n<meta property=\"og:url\" content=\"https:\/\/relocationacrossamerica.com\/?p=811\" \/>\n<meta property=\"og:site_name\" content=\"Relocation Across America\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-07T13:13:10+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/relocationacrossamerica.com\\\/?p=811#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/relocationacrossamerica.com\\\/?p=811\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/relocationacrossamerica.com\\\/#\\\/schema\\\/person\\\/ba2572fa1a7a241291fdc36bdae80fcf\"},\"headline\":\"The trademark wars of influencer culture\",\"datePublished\":\"2026-07-07T13:13:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/relocationacrossamerica.com\\\/?p=811\"},\"wordCount\":1849,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/relocationacrossamerica.com\\\/?p=811#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/relocationacrossamerica.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/0612e8b7e5a0bf530b8ecbacd8cfcb86.jpg\",\"keywords\":[\"booktok\",\"Commentary\",\"Hot Girl Food\",\"Hot Girl Summer\",\"Hot Girl Walk\",\"Hot Girls Read\",\"Influencer\",\"Influencer Culture\"],\"articleSection\":[\"Culture\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/relocationacrossamerica.com\\\/?p=811#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/relocationacrossamerica.com\\\/?p=811\",\"url\":\"https:\\\/\\\/relocationacrossamerica.com\\\/?p=811\",\"name\":\"The trademark wars of influencer culture - Relocation Across America\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/relocationacrossamerica.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/relocationacrossamerica.com\\\/?p=811#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/relocationacrossamerica.com\\\/?p=811#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/relocationacrossamerica.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/0612e8b7e5a0bf530b8ecbacd8cfcb86.jpg\",\"datePublished\":\"2026-07-07T13:13:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/relocationacrossamerica.com\\\/#\\\/schema\\\/person\\\/ba2572fa1a7a241291fdc36bdae80fcf\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/relocationacrossamerica.com\\\/?p=811#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/relocationacrossamerica.com\\\/?p=811\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/relocationacrossamerica.com\\\/?p=811#primaryimage\",\"url\":\"https:\\\/\\\/relocationacrossamerica.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/0612e8b7e5a0bf530b8ecbacd8cfcb86.jpg\",\"contentUrl\":\"https:\\\/\\\/relocationacrossamerica.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/0612e8b7e5a0bf530b8ecbacd8cfcb86.jpg\",\"width\":1692,\"height\":1142},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/relocationacrossamerica.com\\\/?p=811#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/relocationacrossamerica.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The trademark wars of influencer culture\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/relocationacrossamerica.com\\\/#website\",\"url\":\"https:\\\/\\\/relocationacrossamerica.com\\\/\",\"name\":\"Relocation Across America\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/relocationacrossamerica.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/relocationacrossamerica.com\\\/#\\\/schema\\\/person\\\/ba2572fa1a7a241291fdc36bdae80fcf\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/relocationacrossamerica.com\"],\"url\":\"https:\\\/\\\/relocationacrossamerica.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The trademark wars of influencer culture - Relocation Across America","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/relocationacrossamerica.com\/?p=811","og_locale":"en_US","og_type":"article","og_title":"The trademark wars of influencer culture - Relocation Across America","og_description":"From \"Hot Girl Walk\" to \"Hot Girls Read,\" girlboss creators are weaponizing trademark law","og_url":"https:\/\/relocationacrossamerica.com\/?p=811","og_site_name":"Relocation Across America","article_published_time":"2026-07-07T13:13:10+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/relocationacrossamerica.com\/?p=811#article","isPartOf":{"@id":"https:\/\/relocationacrossamerica.com\/?p=811"},"author":{"name":"admin","@id":"https:\/\/relocationacrossamerica.com\/#\/schema\/person\/ba2572fa1a7a241291fdc36bdae80fcf"},"headline":"The trademark wars of influencer culture","datePublished":"2026-07-07T13:13:10+00:00","mainEntityOfPage":{"@id":"https:\/\/relocationacrossamerica.com\/?p=811"},"wordCount":1849,"commentCount":0,"image":{"@id":"https:\/\/relocationacrossamerica.com\/?p=811#primaryimage"},"thumbnailUrl":"https:\/\/relocationacrossamerica.com\/wp-content\/uploads\/2026\/07\/0612e8b7e5a0bf530b8ecbacd8cfcb86.jpg","keywords":["booktok","Commentary","Hot Girl Food","Hot Girl Summer","Hot Girl Walk","Hot Girls Read","Influencer","Influencer Culture"],"articleSection":["Culture"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/relocationacrossamerica.com\/?p=811#respond"]}]},{"@type":"WebPage","@id":"https:\/\/relocationacrossamerica.com\/?p=811","url":"https:\/\/relocationacrossamerica.com\/?p=811","name":"The trademark wars of influencer culture - Relocation Across America","isPartOf":{"@id":"https:\/\/relocationacrossamerica.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/relocationacrossamerica.com\/?p=811#primaryimage"},"image":{"@id":"https:\/\/relocationacrossamerica.com\/?p=811#primaryimage"},"thumbnailUrl":"https:\/\/relocationacrossamerica.com\/wp-content\/uploads\/2026\/07\/0612e8b7e5a0bf530b8ecbacd8cfcb86.jpg","datePublished":"2026-07-07T13:13:10+00:00","author":{"@id":"https:\/\/relocationacrossamerica.com\/#\/schema\/person\/ba2572fa1a7a241291fdc36bdae80fcf"},"breadcrumb":{"@id":"https:\/\/relocationacrossamerica.com\/?p=811#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/relocationacrossamerica.com\/?p=811"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/relocationacrossamerica.com\/?p=811#primaryimage","url":"https:\/\/relocationacrossamerica.com\/wp-content\/uploads\/2026\/07\/0612e8b7e5a0bf530b8ecbacd8cfcb86.jpg","contentUrl":"https:\/\/relocationacrossamerica.com\/wp-content\/uploads\/2026\/07\/0612e8b7e5a0bf530b8ecbacd8cfcb86.jpg","width":1692,"height":1142},{"@type":"BreadcrumbList","@id":"https:\/\/relocationacrossamerica.com\/?p=811#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/relocationacrossamerica.com\/"},{"@type":"ListItem","position":2,"name":"The trademark wars of influencer culture"}]},{"@type":"WebSite","@id":"https:\/\/relocationacrossamerica.com\/#website","url":"https:\/\/relocationacrossamerica.com\/","name":"Relocation Across America","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/relocationacrossamerica.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/relocationacrossamerica.com\/#\/schema\/person\/ba2572fa1a7a241291fdc36bdae80fcf","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/relocationacrossamerica.com"],"url":"https:\/\/relocationacrossamerica.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/relocationacrossamerica.com\/index.php?rest_route=\/wp\/v2\/posts\/811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/relocationacrossamerica.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/relocationacrossamerica.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/relocationacrossamerica.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/relocationacrossamerica.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=811"}],"version-history":[{"count":0,"href":"https:\/\/relocationacrossamerica.com\/index.php?rest_route=\/wp\/v2\/posts\/811\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/relocationacrossamerica.com\/index.php?rest_route=\/wp\/v2\/media\/810"}],"wp:attachment":[{"href":"https:\/\/relocationacrossamerica.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/relocationacrossamerica.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/relocationacrossamerica.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}