{"id":944,"date":"2026-07-13T13:10:56","date_gmt":"2026-07-13T13:10:56","guid":{"rendered":"https:\/\/relocationacrossamerica.com\/?p=944"},"modified":"2026-07-13T13:10:56","modified_gmt":"2026-07-13T13:10:56","slug":"its-time-to-reclaim-the-luddite","status":"publish","type":"post","link":"https:\/\/relocationacrossamerica.com\/?p=944","title":{"rendered":"It\u2019s time to reclaim the Luddite"},"content":{"rendered":"
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Delivering the commencement address at Wesleyan on May 24th, Senator Chris Murphy (D-Connecticut) inadvertently demonstrated the success of a century-spanning smear campaign against a single historically significant term. Murphy had a powerful piece of advice for the graduating class: Resist efficiency.<\/p>\n

Read more New ICE boss, same old lies<\/a><\/p>\n

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Casting Luddites as anti-technology has mired a historical labor uprising as a destructive tantrum thrown by fearful, hidebound cranks.<\/p>\n<\/div>\n

\u201cEvery day, technology companies are rolling out new products that cut the time it takes to do everything in your life, from eating to shopping, to dating, from getting [from] one place to another,\u201d the senator said. \u201cThese aren\u2019t products designed to make you happier. These are products designed to make you more efficient . . . Our entire economy is built on rewarding companies that are efficient at making a profit, not based upon how they treat their workers, the social value of their product or the impact they have on the community.\u201d<\/p>\n

But Murphy was quick to assure his audience: \u201cI\u2019m not a Luddite.\u201d Because we all know what that means: In history written by the victors, the Luddites impeded technological progress, attempted to halt innovation, and were soundly defeated by the Industrial Revolution. The narrative of Luddites as cantankerous reactionaries has been remarkably durable, and the push to correct the record, as tech journalist Brian Merchant did in 2023\u2019s \u201cBlood in the Machine: The Origins of the Rebellion Against Big Tech,\u201d has had little effect on the term\u2019s epic run of terrible PR. The resistance to efficiency Murphy advocated is the actual legacy of the real Luddites, who weren\u2019t opposed to technology, Merchant wrote, but \u201cwere opposed to the way technology was being used against them [by] industrialists who used machinery to depress wages, evade labor laws, and degrade the quality of products in order to profit at their expense.\u201d<\/p>\n

Casting Luddites as anti-technology, in other words, has mired a historical labor uprising as a destructive tantrum thrown by fearful, hidebound cranks, and Murphy\u2019s reference to them underscores that the term retains its power to invalidate objections to and skepticism about the weaponization of technology as a synonym for progress. As Merchant points out, the AI founders who misrepresent objections to their technology as ideological rather than material \u2014 such as concerns about environmental impact, inadequate regulation, and the theft of intellectual property \u2014 are using a similar playbook, portraying anti-AI protests as the predictable backlash of people resisting progress. The difference is that history is no longer written solely by the winners, and today\u2019s industrialists no longer have a monopoly on shaping the narrative.<\/p>\n

Reclaiming the spirit of Luddism was the intention of the artists, educators and activists who organized New York City\u2019s recent Summer of Ludd, a free, 8-day festival meant to get participants off their screens and into community. The event was advertised almost exclusively offline, with flyers wheatpasted to construction scaffolding and guidebooks available at independent bookstores. And though it might not have been headline news even a few years ago, the Summer of Ludd arrived at an auspicious time \u2014 there is a growing resistance against the encroachment of generative AI and the environmental threats of data centers, and an ongoing tranche of revelations about how social-media platforms facilitated an explosion of disinformation.<\/p>\n

The movement to reduce dependence on social media and, by extension, Big Tech goes far beyond recommending phone-free spaces and regular digital detoxes. The Summer of Ludd was a reminder, if anyone needed one, that reclaiming our time, money and attention from an industry that has systematically siphoned them away in pursuit of profit is an inherently political act. The Summer of Ludd\u2019s slate of participatory events \u2014 Attention Activism teach-ins, Radio in Public Space (RIPS) workshops, and immersive urban experiences like \u201cNew Rat City\u201d (\u201cCome learn more about the rodents we share our city with, and leave with a new appreciation and understanding for how they live \u2014 and how they are misunderstood. We will be hanging out with the rats\u201d) \u2014 asked attendees to consider what parts of themselves they had surrendered to social media; why productivity has become the primary measure of a person\u2019s value; and how Big Tech has encouraged, monetized, and normalized the discomfort that makes a device-free existence \u2014 phones off, AirPods stowed, raw-dogging reality \u2014 seem so unthinkable.<\/p>\n

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The movement to reduce dependence on social media and, by extension, Big Tech goes far beyond recommending phone-free spaces and regular digital detoxes. The Summer of Ludd was a reminder that reclaiming our time, money and attention from an industry that has systematically siphoned them away in pursuit of profit is an inherently political act.<\/p>\n<\/div>\n

Among the organizations who participated in SoL is Friends of Attention, whose recently published book, \u201cAttensity! A Manifesto of the Attention Liberation Movement,\u201d starts from the premise that in a limitless expanse of information, attention has value and tech companies mine it with a process the authors liken to \u201chuman fracking: pumping vast quantities of high-pressure media content into our faces to force up a spume of the vaporous and intimate stuff called attention, which now trades on the open market.\u201d The Quaker-inspired coalition also founded New York\u2019s Strother School of Radical Attention, which offers courses and workshops on attention as a practice that, maintained and exerted, makes it easier to recognize and refuse such extraction.<\/p>\n

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The attention economy is often portrayed helpfully by media outlets as an individual problem to be mitigated by reducing our own dependence on screens and devices. One of the goals of the Summer of Ludd and organizations like Friends of Attention, which are part of it, is to underscore that the capture and extraction of human attention for corporate profit is a systemic problem that requires collective intervention. Not unlike 2000s-era environmentalism, which shifted the onus away from the industries driving climate change and onto individual consumers urged to reduce their carbon footprints, widespread attention atrophy is framed as a troubling consumer addiction, rather than the evidence of an exploitative industry functioning exactly as intended.<\/p>\n

Resisting the attention economy isn\u2019t a human vs. machine battle, but a David and Goliath one. Two days after the Summer of Ludd ended, private jets and helicopters descended on Jackson Hole, Wyoming, to herald the start of the Allen & Co. Conference, an annual meetup of the nation\u2019s cultural power brokers that\u2019s colloquially referred to as \u201cbillionaire sleepaway camp.\u201d Attendees include Apple\u2019s Tim Cook, Disney\u2019s Bob Iger, Netflix\u2019s David Zaslav, Yahoo\u2019s Jerry Yang, Palantir\u2019s Alex Karp and a host of other tech leaders with increasingly unfettered power \u2014 people, in other words, whose success requires products\u2019 ability to harvest attention.<\/p>\n

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Resisting the attention economy isn\u2019t a human vs. machine battle, but a David and Goliath one.<\/p>\n<\/div>\n

As public sentiment sours on these marquee names and animosity toward billionaires continues to rise, the spooky stories shared around the campfire at the cushy Sun Valley lodging will likely be extra scary this year, conjuring the specters of electable Democratic-socialist mayors, looming shadows of legal and regulatory complaints, and growing backlash to plainly unethical AI incursions like Meta\u2019s Muse Image generator. But the overarching goal of the attendees is still to ensure that the attention economy is as robust and thriving as possible, and they have the reach and resources to assure that it does, via everything from consumer-facing prediction markets to ginned-up product scarcity.<\/p>\n

\u201cThere\u2019s definitely a feeling that the dead internet is here as promised,\u201d says one New Yorker who checked out the Summer of Ludd, showing up for the \u201cflirtation rehabilitation\u201d session on dating without apps. \u201cThe more we\u2019re forced to do on the internet, the worse those experiences are.\u201d It\u2019s not just the technological enshi**ification identified by tech writer and theorist Cory Doctorow, they say, but the knowledge that \u201cthese rich f*cks knew what they were doing the whole time, and they\u2019re gloating about it.\u201d Even worse, recognizing the long con has degraded offline interactions as well. \u201cIt\u2019s harder than it used to be to let my guard down.\u201d<\/p>\n

Recognizing that the more our lives are mediated with digital tools the harder it becomes to live without them has catalyzed less explicitly political pushes for offline attention as well. Social initiatives like The Offline Club, whose local chapters (almost all currently in Europe) list regular offline events and get-togethers that aren\u2019t expensive to attend, and which are inspiring others to do the same. Their emergence dovetails with what\u2019s been billed as a fun shortage; according to a recent Bloomberg investigation, spaces meant strictly for social recreation are dwindling; time spent yearly on entertainment, recreation, and social events has plummeted; and activities once accessible to a range of people, like going to a concert, are now prohibitively expensive.<\/p>\n

It\u2019s no longer possible to talk about the advancement of tech apart from the consideration of who benefits from it \u2014 and how much of that benefit comes at the expense of others. And just as democratizing access to the internet was a policy concern in the 2000s, ensuring that people can easily get offline is becoming a focus of this era. Damian Thomas, one of Summer of Ludd\u2019s contributors and the creator of the hybrid resource Unplatform, talking to Wired, summed things up concisely: \u201c[This] is not a digital versus analog thing. It\u2019s a question of who controls how your community operates itself. Is it Mark Zuckerberg or you?\u201d But there\u2019s an optimism in knowing for sure that the jig is up. \u201cYou are not an idle passenger of history. You get to control the impact that technology has on you and your society.\u201d<\/p>\n

Read more Democrats say they want a fighter. Does it have to be a White man?<\/a><\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

Big Tech looted our attention. Getting it back means rethinking the world offline<\/p>\n","protected":false},"author":1,"featured_media":943,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[946,1273,4,1274,1275,1276,424,1277],"class_list":["post-944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","tag-a-i-artificial-intelligence","tag-brian-merchant","tag-commentary","tag-effects-of-technology","tag-luddism","tag-luddites","tag-new-york-city","tag-sen-chris-murphy"],"yoast_head":"\nIt\u2019s time to reclaim the Luddite - Relocation Across America<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/relocationacrossamerica.com\/?p=944\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It\u2019s time to reclaim the Luddite - Relocation Across America\" \/>\n<meta property=\"og:description\" content=\"Big Tech looted our attention. 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